When I launched the brand, I had dropped out of high school at grade ten and went to work at the local dealer there working the parts counter and being a mechanic. Ultimately, it allowed me to have a platform to launch the brand with.Īnd where were you in life when you launched the brand? Were you a starving student? I found a manufacturer to develop it for me and start prototyping. I started testing a lot of different products for snow use and ultimately ended up developing something that I thought worked really well. I grew up riding dirt bikes and racing motocross, and then I started racing snowmobiles and realized that the gear wasn't at all up to the standards of snowmobiling. That's a good question I think this is our 22nd or 23rd collection. So Milt, how old is FXR, and what inspired you to launch the brand? The 2019 FXR Racing lineup was revealed to the press today. The morning after the San Diego Supercross, we flew to Elk Lake, Minnesotta, to attend the 2019 FXR Racing dealer show, not only to check out the new lines of apparel, but to try our hand at snow biking, too! Today, we had the chance to catch up with Reimer in between motos at Elk River Extreme Motorsports Park. We’ve had the chance to test some of the brand’s apparel in recent months and can attest to its overall quality and function, with one of our testers even proclaining the four-war stretch Helium pants, “the most comfortable pants, ever.”
#Fxr race gear series
Over the past five years, especially, FXR Racing has gained traction in the United States, and the distinctive, color-blocked apparel can be seen in this year’s Monster Energy Supercross Series on riders like HEP Racing’s Kyle Cunningham, Dustin Pipes, Henry Miller and Tallon LaFountaine, as well as privateers Scott Champion and Tevin Tapia. Since the brand’s humble beginnings it has grown to be the market leader in the category, and has more recently branched out into motocross and off-road apparel.
Milt Reimer is a 54-year-old motorsports enthusiast from Winnipeg, Manitoba, who launched the FXR Racing brand over two decades ago when he saw a need for high-performance snowmobiling apparel.
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